Avoiding the standard industry template of album-tour-repeat, SFGW has been releasing music in a season format (borrowed from the world of television) since 2007 when they released 'Life as Promised in our Early Days (Season One)'.
One new single, every week, 15 weeks in a row - released for free in both MP3 and 24 bit uncompressed FLAC formats.
Not only is the format unique, but tons of features are surrounding the season experience. Some interactive - like the SFGW Code Game where you can win a lifetime VIP pass for all future SFGW concerts...and some immersive - like the ability to download every single cover as a wallpaper.
SFGW became the originators of this original format in 2007, and have abandoned any plans of conventional releases in the future.